‘This book outlines a set of contemporary competencies required for an effective and successful public relations career. I believe it’s a must-read not only for every young aspiring professional to build a strong foundation in public relations but also for other allied marketing professionals to understand the nuances and efficacy of this practice.’

‘Reputation takes years to build but can be destroyed in a matter of minutes. Hence, in this complex world, reputation management has become an insightful combination of the art and science of communications, and this book establishes the interplay between the two in a lucid manner. A must-read for every professional in any organisation serious about reputation management.’

‘Sujit and Amith’s contemporary thinking and approach to public relations is unique. I found the book to be a riveting read that advocates the use of technology, creativity, emotions, research and modern public relations techniques for building brands. A compelling read for every organisational leader who is in pursuit of a great reputation.’

‘The thin line between marketing, advertising and public relations has blurred over the years. The philosophy of POEMS (paid, owned, earned media strategies) is well explained in this book and I recommend it to every marketing and communications professional. I believe advertisers who spend lakhs of rupees on advertising but don’t use professional PR services are missing out on a valuable marketing driver’